Abstract

Tourism is becoming a vibrant and significant contributor to the sustainable development of Kerala. The state offers a world-class, local visitor experience. The tourism sector attracts investment, which makes it more sensitive to the natural environment. Kerala is a global brand in the field of tourism. We have increased our market share inside and outside India. Cultural tourism is gradually gaining wide acceptance as a real tourist destination and becoming one of the most promising areas of economic development of our country. Cultural tourism products in Kerala are not marketed properly. Cultural tourism is gaining more and more tourists these days. It is a common fact that tourists may be more interested in the culture of the native place they visited than the hosts. Culture is associated with religions, beliefs, customs, traditions, languages, rituals, arts, and the way of life of people living in a particular geographical area. This study highlights the analysis of the growth rate of Kerala tourism and analyzes the cultural tourism potential of Kerala.

Keywords: Cultural tourism, Cultural tourism products